image description
back

THE BOOK

THE CULT OF THE LUXURY BRAND

Paul Husband is the co-author of industry tome “The Cult of the Luxury Brand”. Examining the scale and potential of the Asian luxury goods market as well as the attributes of individual countries, the book was ahead of its time when first published and continues to provide useful insights today. “The Cult of the Luxury Brand” is now in its 5th print run and is available in several languages.