The arrival of the global flagship store in Asia and the shift in external branding from building to retailer
GLOBAL FLAGSHIP STORES LAND IN ASIA
Hongkong Land introduce giant external store facades of 2-3 storeys high marking shift of brand power from buildings to retailers. Brands agree to long leases, substantial investment in their stores and increase in store size to global flagship scale in Hongkong Land’s portfolio in Central. Hongkong Land starts the movement from building dominance to brand dominance to stimulate customer experience of brand’s, sales and rents.
RELATED CASE STUDIES
See other projects spanning almost every market in Asia and and some key European destinations
ELEMENTSConsultancy / Leasing
GALAXYConsultancy / Leasing
PARK LIFEConsultancy / Leasing