The arrival of the global flagship store in Asia and the shift in external branding from building to retailer
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GLOBAL FLAGSHIP STORES LAND IN ASIA

Hongkong Land introduce giant external store facades of 2-3 storeys high marking shift of brand power from buildings to retailers. Brands agree to long leases, substantial investment in their stores and increase in store size to global flagship scale in Hongkong Land’s portfolio in Central. Hongkong Land starts the movement from building dominance to brand dominance to stimulate customer experience of brand’s, sales and rents.

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